Arguably, there are three essential requirements for an artwork to be memorable. The first is that the image must catch a viewer's attention. In literature this is called the “hook" and is usually an intriguing beginning sentence or turn of phrase acting as a metaphorical fishing hook waiting to catch a reader's interest. The second essential requirement is that an artwork must sustain the initial interest. This securing of interest may involve a viewer being drawn into deep contemplation of the artwork by an arrangement of visual devices designed to stimulate the eye and brain to see meaning. Interest may also be sustained by a viewer's reflexive response (i.e. a "gut" reaction) to the imagery in the sense that the artwork triggers a flood of associations and memories riveting a viewer's attention. The third and perhaps the most challenging requirement is that the artwork should leave a viewer feeling conceptually and/or aesthetically satisfied. In achieving this last goal the artwork may have personal significance for the viewer and which resonates with the viewer's mindset. It may also embrace social and cultural issues that are both pertinent and interesting to the viewer. Going even further, it may connect with and add fresh dimensions to the viewer's aesthetic sensitivities and conceptual leanings. For instance, the artwork may excite a viewer's sense of aesthetics in the terms of satisfying a psychological need and it may challenge a viewer's preconceptions about current issues in the visual arts. In short, the pivotal element that makes an artwork memorable is its ability to excite the senses and to challenge expectations.
To explain how these three requirements can make an artwork memorable I wish to use as an example an engraving by Paulus Pontius (also known as Du Pont) (1603–1658) after a painting by Anthony van Dyck (1599–1641), Theodorus Rombouts (Théodore Rombouts), 1645.
Detail, Theodorus Rombouts, 1645 |
With regard to the requirement that an image should sustain a viewer's interest, this engraving exhibits a very interesting pictorial device employed to invite negotiations of meaning at many different levels: Rombouts' hand gesture that minimally breaks through the right borderline of the print. By virtue of the break in the borderline being so slight, the finger that probes through the borderline functions like a pictorial magnet in attracting the eye to the figure's hand. And, more important, to read the body language that the hand expresses: a gesture to look.
Detail, Theodorus Rombouts, 1645 |
The projected meaning of this hand gesture goes beyond the pointing index finger. After all, body language is read from a cluster of different but related gestures. Here, Rombouts’ facial expression suggests that he is momentarily engaged in addressing another person outside the field of vision. This perception is supported by the slight clockwise twist of the face, the alignment of the hand gesture with the direction of Rombouts’ face and the counter movement of the arm on his hip. The relationship of face, hand and arm is not accidental. Clearly the hand, and more specifically the finger, is a fulcrum point in a triangulated relationship where the finger forms a spearhead point of balance (see below).
Some viewers will see the focus on the hand with its pointing gesture as signifying that Rombouts is a man of authority. Others may see the direction in which his hand is pointing as indicating that Rombouts is man engaged in abstract discussion (see last post, Saints & Sinners) with his upturned palm revealing an entreaty to non-didactic discourse. From my perspective, I see the relationship of hand, face and bent arm as signifying an insecure man. To my eyes he is portrayed hiding behind a strategically positioned arm and coat with a partly concealed (but pivotally important) hand and averted gaze. Of course, the more one ponders the disposition of the figurer and what may be signified the more interestingly complex the range of readings become. This is the layering of negotiated meanings that a memorable image is able to engender.
Aesthetically, close scrutiny of Pontius' precise alignment of contour shading marks is as rewarding as exploring the mystery of nooks and crannies in a landscape. For example, the treatment of Rombouts' cloak (see detail below) is fascinating to contemplate especially how Pontius adjusts the curving lines to describe advancing and receding folds.
Details, Theodorus Rombouts, 1645 |
Even examination of the hatching marks rendering the tone of the background is satisfying. Clearly, Pontius has angled the cross-hatched lines in the upper-left and in the lower-right areas of the background to align with the directional thrust of the figure's back and lower arm. This bias in the marks gives breadth to a viewer’s reading of the many folds in Rombouts’ cloak by simplifying their various angles to one direction. Moreover, Pontius’ use of a single layer of horizontal lines to render the background tone in the upper-right helps to provide an expansive space where a viewer has psychological room to respond to Rombouts’ gaze and hand gesture.
(left) whole sheet view of Theodorus Rombouts (Théodore Rombouts), 1645
(right) whole sheet view of Caspar Gevaert (Casperius Gevartius), 1630–40
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